Tuesday, March 18, 2008
8:00 – 8:30 a.m.
Continental Breakfast/Registration
8:30 - 9:15 a.m.
Keynote: Ethanol at the Crossroads:
Pivotal Economics & Policy Developments
Dave Hallberg, Chairman & CEO, PRIME BioSolutions
In this dynamic keynote address, hear from a founder of the modern ethanol industry as he addresses the key economic, policy and infrastructure issues facing renewable fuels today in a uniquely candid and objective way. At this pivotal time for the future of ethanol blending, high petroleum product prices are driving unprecedented interest in renewables, particularly in discretionary markets. However, shifting plant economics and potential oversupply are affecting the viability of many companies and possibly hobbling ethanol’s ability to meet this rising demand. In addition, election year politics are raising concerns among fuel marketers who face new blending requirements. As the founding head of the Renewable Fuels Association, Mr. Hallberg will discuss how he sees the current state of the industry, the implications of policies now being debated and ethanol’s direction in the coming decade.
9:15 – 10:15 a.m.
E85 Fuel and Vehicles Infrastructure Developments, Supply & Pricing Dilemmas
Moderator: Greg Scott, Kelley Drye (pictured)
Speakers: Gary Herwick, Transportation Fuel Consultants; Phil Lampert, NEVC; Jim Gentry, GasAmerica; Coleman Jones, GM
A nationwide move to E20 and a regional commitment to E85 may be necessary to meet the tripled renewable fuels mandate now being pushed by the White House and Congress. Auto manufacturers are responding to calls for higher ethanol blends by rolling out more and more flexible-fuel vehicles (FFVs). However, infrastructure investments, supply availability and pricing sensitivities remain open questions for those interested in tapping into E85 markets. Learn from our expert panel whether higher-than E10 blends will play a greater role in meeting America’s energy needs.
10:15 – 10:30 a.m.
Refreshment Break
10:30 – 11:30 a.m.
Exploring Ethanol’s Growth Potential in New Markets
Jerry Morehart, Marathon; RB “Buzz” Hoover, Gate Petroleum; Marilyn Herman,
Herman and Associates
California, Tennessee, the Carolinas, Florida and Georgia are all potential new mega-markets for ethanol blending, perhaps as much as 600 million gal/year in California alone. Regulatory barriers are in place that might stymie further growth, however. What are state and federal regulators doing to address issues surrounding volatility specifications that may place seasonal restrictions on ethanol blending? Will marketers be able to move forward with costly infrastructure expenditures without assurances from regulators that air quality backsliding concerns won’t strand their investments? Find out answers to these questions from our expert public policy and standard-setting speakers.
11:30 a.m. – 12:30 p.m.
Biodiesel’s Blend Economics and Competing Technology
Bob Gray, World Energy; Laurel Harmon, UOP
Biodiesel not only faces economic challenges due to high soy oil costs, but also a controversial IRS ruling that opened the door last year for renewable diesel (a.k.a. refinery biodiesel) to enjoy the same lucrative $1/gal blending tax credits on which the biodiesel industry built its growth. Find out from our top notch speakers what the future may hold for biodiesel and emerging technologies.
12:30 p.m.
Conference Adjourns

