E85 Station Conversion Clinic

“This course exceeded my expectations.”

— Donald Quinn
Vice President
Sapp Bros. Travel Centers

Your FREE Bonus!

Sign-up now and get a FREE 3-week trial subscription to OPIS Ethanol & Biodiesel Information Service. If it affects the ever-expanding renewable fuels arena, you’ll read about it first here.

Benefit from the daily breaking news email alerts and the “Daily Market Overview” which includes end-of-day spot ethanol assessment ranges for the Chicago, New York, Gulf Coast, Dallas and Los Angeles markets, and closing spot biodiesel assessments for the Gulf Coast and Chicago.

In addition, you’ll also get the weekly 50+ page electronic newsletter with award-winning news and pricing for over 90 ethanol markets and more than 160 wholesale biodiesel markets, the recently added “Renewable Fuel Feedstock/Component Cost Index,” and regional and national renewable fuels averages.

With this breakthrough daily electronic service you can:

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Because we feel this information is critical to anyone who is already in or considering entering into the E85 market, we will start your FREE 3-week trial immediately after you sign-up for the clinic so you can start benefiting right away.

Course Agenda

Monday, June 9, 2008

8:00 – 8:45 a.m.

Registration/Continental Breakfast

8:45 – 9:00 a.m.

Opening Remarks and Introduction

Laura Scott, Conference Specialist/Staff Writer, OPIS

9:00 – 9:30 a.m.

Clinic Overview

Robert Gough, Executive Editor, Renewable Fuels, OPIS

Petroleum and biofuels marketing legal expert Greg Scott will provide a brief overview of the clinic, its goals and format and will set the stage for interaction between instructors and participants to maximize take-home value and networking possibilities. He’ll also give an overview of public policy drivers, state and federal tax credits, and more.

Bonus: Learn how to get your share of the $200 million the federal government is offering to incentivize E85 sales.

9:30 – 10:00 a.m.

Supply and Demand for E85: 10-Year Forecast

Phil Lampert, Executive Dir., National Ethanol Vehicle Coalition

In the name of energy security and less greenhouse gas emissions, more and more drivers and fleets are demanding E85 to fuel their flex-fuel vehicles. Learn from the nation’s leading flex-fuel vehicle advocacy group where E85 supply and demand will be this year, next year and in the next decade.

10:00 – 10:30 a.m.

How to Evaluate Equipment to Convert to E85

Scott Negley, Dir. of Product Management, Dresser Wayne

You’ve made the decision to add E85 to your station’s product mix, but how do you go about making the physical changes necessary for your site to be ready for it? Lines, tanks, dispensers, hoses—everything is affected by this alt-fuel. In this can’t-miss session, you’ll learn how to acquire the material and gear you need. You’ll also discover what to ask for and what to avoid in construction materials and equipment companies.

10:30 – 10:45 a.m.

Refreshment Break

10:45 – 11:15 a.m.

How to Evaluate and Comply with Fire Code/Insurance Requirements

Kristy Moore, Dir., Technical Services, Renewable Fuels Association

Ethanol poses a different fire hazard than conventional gasoline and here’s what your local emergency response officials need to know. Also, learn where Underwriters’ Laboratory and other testing and standards firms are on certification of E85 dispensing equipment. This is vital information you’ll need to answer your insurance company’s questions before you start dispensing.

11:15 – 11:45 a.m.

How to Leverage “Green” to Attract Customers

Robert White, Dir. of Ops., Ethanol Promotion and Info. Council

Energy Security. Global Warming. Farmer Assistance. Reasons as American as apple pie that are on the forefront of a growing number of motorists’ and fleet owners’ minds. Here’s how you can make sure you are visible, ready and available to be part of the solution for vehicle operators looking for a “green” alternative.

11:45 a.m. – 12:45 p.m.

Networking Lunch

12:45 – 4:30 p.m. (15-minute break at 2:15 p.m.)

Expert Session: Perspectives from E85 Marketing Veterans

Ed Burke, Chairman of the Board, Dennis K. Burke, Inc.
Dick Mills, VP Petroleum Supply & Dist., Holiday Stationstores
Dennis Shaver, Senior Executive, Shaver's Inc.

Burke

Mills

Shaver

Here’s your chance to hear from three of the nation’s leading retailers and marketers who are already in the E85 business as early adopters. In five intense, brainstorming sessions with maximum audience participation, our experts will address the following topics:

Topic 1: How to Get Funding from State and Federal Agencies

This session will focus on building coalitions of support for your E85 marketing effort. We’ll explore where to find and how to apply for infrastructure grants, and we’ll fully detail federal, state and local tax incentives. You’ll also learn how to find partners in the automotive and environmental communities.

Topic 2: How to Negotiate E85 Supply Contracts

Here is everything you need to know to successfully draw up a supply contract for ethanol including negotiating terms of delivery and pricing. Learn how to purchase biofuels from multiple suppliers and on a spot market basis and how this may affect availability and cost.

Topic 3: How to Handle and Store E85

E85, being mostly alcohol, requires vastly different storage, handling and dispensing equipment than conventional motor fuels. It also poses new challenges and questions for local fire and emergency authorities. In this session, we’ll look at the ongoing effort to get E85 dispensers certified by Underwriters Laboratories and what that means for your business.

Topic 4: How to Market E85 to Grow Your Customer Base

Before you start investing in E85 supply and infrastructure you need to ensure you’ve got a market to purchase the fuel. In this session, you’ll discover the benefits of working with your local newspaper, TV and radio media as a means to make a maximum impact on the market and how to attract and keep private and government fleets.

Topic 5: How to Gauge Future E85 Demand

From Capitol Hill to Detroit, Wall Street to Sacramento, Berlin to Tokyo, decisions are being made that will move the E85 marketplace, driving demand and affecting pricing structures. Get the complete legislative details on both the federal and state levels and the ongoing impact of corporate “green” initiatives and the climate change debate.

4:30 p.m.

Clinic Adjourns