OPIS Retail Market Share Report

Finally, a report that shows how price affects volume sold.

The OPIS Market Share Report shows which brands are successfully selling the most gallons in any given geographic area. Plus, this valuable report includes the average price differential for a particular brand against its competitors – must-have information that shows how price affects volume sold. The volume is based on actual purchases that fleet drivers charge to their Wright Express Universal card.

Use the data in the market share report to create your own charts to easily compare your brand's volume and price differential against your competitors'.

Use the OPIS Retail Market Share Report to:

  • Determine brand performance within a specific geographic region.
  • Identify brands that sell the most fuel.
  • See which brands price the most aggressively.
  • Analyze markets that are ripe for acquisitions.

This informative report includes:

  • Date - Date reflects data for the previous 7 days.
  • Outlets - Number of outlets OPIS received data for during the current period.
  • Market Share - Percent of volume sold during the current period.
  • Outlet Share - Percent of outlets in the region.
  • Market Efficiency - Market Share divided by Outlet Share.
  • Price Differential - Average premium or discount the brand prices at retail. The brands average in each zip code is compared to other players in the zip code and rolled up.
  • Rolling 4 Week - Percent of volume sold over the past 4 weeks.
  • Month Ago - Data from 4 weeks ago.
  • Year Ago - Data from the same week 52 weeks ago.

Methodology
OPIS monitored the data from the WEX cards and found that the high-volume stations get high-volume fleet traffic and the low-volume stations get low-volume fleet traffic. OPIS calculates the percentage of volume by state or by county based on these purchases to see which brands are doing the most business in a given area. Best of all, OPIS matches it with its pricing data to show average price differential for a particular brand against its competitors. OPIS also displays the percent of outlets of each brand and calculates the ratio between the market share and the outlet share. The higher the number the more volume per station that brand does.

Brands not included in market share reports include: Arco, Costco, Sam's, BJ's, HEB, Albertsons, and RaceTrac.