Day 1 Wednesday, February 4, 2009

8:00 – 8:45 a.m.
Registration/Continental Breakfast
8:45 – 9:00 a.m.
Introduction
Clif Linton, Editor, NGLs
9:00 – 10:00 a.m.
Tips for Creating a Winning Sales and Marketing Strategy that Captures “More Sales”
Kirk Wright, President, Pro Image Communications Rich Cordisco, VP, Pro Image Communications
Underlying all successful business operations is solid sales and marketing. But what exactly should good sales and marketing do for you in your propane world? In this interactive forum, consistently rated highly by attendees, Kirk and Rich explain how to:
Bonus: Get a 12-month marketing calendar that can serve as a template for your campaigns or use it to complement your existing campaigns.
10:00 – 10:45 a.m.
Interactive Training: Successfully Handling In-Bound Calls
Marketers spend thousands of dollars a year to make your company’s phones ring. This exercise will help you make sure you don’t “drop the ball” on these incoming calls. Learning what to say and why, each participant will use role-playing to practice the proper techniques of turning these in-bound calls into new customers.
10:45 – 11:00 a.m.
Refreshment Break
11:00 a.m. – 12:00 p.m.
How to Capitalize on Customer Service and Up-Sell Your Services/Company
Kirk Wright, President, Pro Image Communications and Rich Cordisco, VP, Pro Image Communications
A salesperson may be the only human a current or prospective client ever interacts with at your company. When the phone rings, are your sales reps looking just to close the deal, or to offer callers an “experience”? If you’re unsure whether all your people know your individual marketing initiatives and are delivering a consistent message, you’ll want this valuable lesson on how to provide the response that delivers value to the prospect.
12:00 – 1:00 p.m.
Networking Luncheon
1:00 – 1:45 p.m.
Sales Simulation
We’ll delve deeper in to the dos and don’ts of customer service in this interactive session that will let you practice “selling” your company.
1:45 – 2:30 p.m.
Understanding Pricing Programs
Kirk Wright, President, Pro Image Communications and Rich Cordisco, VP, Pro Image Communications
Price fluctuation in the current energy market requires you to offer multiple pricing programs to remain competitive. Kirk and Rich review common pricing programs and show you how to discern which best apply in which situations. If economics intimidate you, don’t worry – you’ll get some concrete rules that you can easily apply to any situation.
2:30 – 3:00 p.m.
Refreshment Break
3:00 – 4:00 p.m.
Case Study Wrap-Up
End the day by taking home valuable lessons learned from real case studies.
4:00 p.m.
Adjourn for Day
4:00 – 6:00 p.m.
Cocktails with Instructors
Relax with your peers in a casual environment and ask the questions you still need answered by our expert instructors.