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Who Needs This Report?

-- Oil Executives

-- Supply Managers

-- Consultants

-- Jobbers

-- Fleet Managers

-- C-Store Owners

-- Procurement Specialists

-- Service Station Owners

-- Government Officials

-- Terminal Owners

-- Financial Analysts

-- Hypermarkets

-- Appraisal Companies

-- Roll Up Companies

-- Banks/Lenders

-- Buyers/Sellers of Outlets

-- Ethanol Storage and     Distribution Professionals

 

Table of Contents

Market Overview
Wild price fluctuations were an everyday norm in 2007. Read expert commentary from OPIS editors as they take a look at how the market moved last year and what’s in store for 2008.

The chart below represents just one month of seesaw prices. Get the full report to see how volatility affected retailers nationally, regionally and locally throughout 2007.

National and Regional Market Share by Brand -
NEW this year!

The chart below shows market share estimates for Shell and BP in 3 regions. Find out how they faired in each region and see the other key players when getting your copy of this comprehensive report.

National Margin Charts
  • National Volatility Index - Compares average weekly changes in retail and wholesale rack prices from 2001-2007.
Learn how volatility effected profits and which areas saw the wildest fluctuations.


  • National Rack-to-Retail Margin Index - Shows at-a-glance what years yielded the highest gross profits from 1997-2007.


  • 3-Year Weekly National Margin Comparison - Reveals gross rack-to-retail margins for 2005-2007 and proves not all markets are created equal.

  • Quarterly National Margins - Compares seasonal rack-to-retail margins for 2005-2007.
State-by-State Margin Charts
Includes charts for 2006 and 2007 that show which pockets of the U.S. remain strong and which continue to struggle.


The chart below represents state margins in the final week of 2007. Get the full report to see which states had the best margins and how profits changed from prior years.

National Best & Worst Markets
Provides rankings for the top 50 highest and lowest rack-to-retail gasoline margin markets in the U.S. -- including margin changes from 2007.

The chart below shows rack-to-retail gasoline margins for the last week in December 2007.

National Brand Power Rankings

The following charts show how some aggressive chains and traditional brands were priced (cts/gal) relative to their direct competitors in December 2007.

Get your copy of this in-depth report and see more pricing strategies for a full year for more than 90 brands both nationally and regionally -- information not found anyone else!

National Brand Margins
Ranks 90 brands from 2006 to 2007 and shows:
  • Number of Outlets
  • Retail, Net and Rack Prices
  • Rack-to-Retail Margins
  • Annual Change
  • Annual Percentage Change

National Heat Maps
Exposes the best and worst performing regions in the U.S. using color-coded maps. Data is measured by ranking regions as best, good, average, below average and poor. Maps show 2007 data for:
  • Estimated Rack-to-Retail Margins
  • Estimated Average Volume by Site by County
  • Estimate Gasoline Profit by Site by County
  • Population Density by County
  • Estimated 5-Year Population Growth
  • Estimated Property Values by County
  • Weighted Ranking of Best Counties to Own, Operate or Supply Outlets
Check out an example of a heat map below. This map represents margins in the final week of December 2007.

Regional Margin Trends Charts
Reveals regional rack-to-retail margin trends on an annual and weekly basis from 2005 - 2007 for New England, Mid-Atlantic, Southeast, Great Lakes, Midwest, Southwest, Rockies, and West regions.

See which regions had the best profits and how they compared to last previous years. The chart below shows regional margins (cts/gal) for the last 2 weeks of December 2007.

Regional Volatility Index
Provides seasonal price swings for 2007 by region. Data is segmented by winter, spring, summer and fall rallies and includes:
  • Rack Prices
  • Retail Prices
  • Rack Changes
  • Retail Changes
  • Percentage of Retail Changes
  • Percentage of Rack Changes
The chart below shows regional retail and rack changes for the last week in December. The full report provides data for the entire 2007 year!

Individual Regional Reports
Examines each region in detail. Get a close look at the best and worst performing regions. Each regional report includes a:
  • Market Overview
  • Market Volatility Table
  • Shows top fastest and slowest markets to react to summer/fall rallies.
  • 2007 Estimated Rack-to-Retail Heat Map
  • 2007 Estimated Average Volume per Site Heat Map
  • 2007 Estimated Gasoline Profit per Site Heat Map
  • 2007 Estimated Rack-to-Retail Margins by Brand
  • 2007 Estimated Brand Power Rankings
  • 2007 Branded vs. Unbranded Average Chart
  • 2007 Branded Rack vs. Spot Chart
Diesel Overview
Provides charts and graphs for rack-to-retail diesel margins on an annual and weekly basis, plus, shows national rack-to-retail diesel margins by state for 2006 and 2007.


An example of a diesel chart is below. The data represents daily rack-to-retail national diesel margins (cts/gal) for December 2007.

Supply/Demand Statistics
Presents statisitics from the Department of Energy including:
  • Changes in Fuel Supply and Demand Since 1994
  • Gasoline and Diesel Demand
  • Average Annual Crude Stocks from 1994-2007
  • Average Annual Crude Imports from 1994-2007
  • Average Annual Gasoline Demand from 1994-2007
  • Average Annual Gasoline Imports from 1994-2006
  • Average Annual Gasoline Stocks from 1994-2006
  • Average Annual Days of Gasoline Supply on Hand
  • Average Annual Diesel Demand
  • Average Annual Distillate Imports
  • Average Annual Distillate Stocks
  • Average Annual Distillate Supply on Hand
  • 2007 Weekly DOE Supply and Demand Trends
NYMEX Volatility
Provides charts on the daily and annual highs and lows on the NYMEX from 2001-2007. Includes prices for crude oil, heating oil, unleaded gasoline and RBOB. NYMEX Cracks
Compares the heat crack, unleaded crack and RBOB crack in terms of dollar/bbl from 2002-2007. Spot Prices
Includes graphs that show spot prices for:
  • Annual Unleaded Prices - Compares New York, Gulf, Group, Chicago, Los Angeles, and Pacific NW from 2004-2007.

  • Annual Unleaded Reformulated Prices - Compares NY RFG, Gulf RFG, NY RBOB, Chicago RBOB, and Los Angeles RBOB from 2004-2007.

  • Annual Diesel Spot Averages - Compares Low-Sulfur #2 for New York, Gulf, Group, Chicago, Los Angeles, Pacific NW and Los Angeles Carb.

  • 2007 Conventional Spot Basis to the Gulf Coast

  • 2007 RBOB Spot Basis to the Gulf Coast

  • 2007 RBOB Spot Basis to the NYMEX

  • LA Carbob Spot Basis to the NYMEX
Monthly Brand Power Trend Charts
Provides brand power trends for over 100 brands from 2002-2007.


The chart examples on this page represent only a fraction of charts and graphs included in the Retail Year in Review and 2008 Profit Outlook Report.

Get your copy now and use it to benchmarch your company for the coming year. Hurry, order now and enjoy big savings -- $200 off the regularly published price!


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