Table of Contents

Market Overview
Wild price fluctuations were an everyday norm in 2008! Read expert commentary from OPIS editors as they take a look at how the market moved last year and what’s in store for 2009.

National and Regional Market Share by Brand

National Margin Charts

National Volatility Index - Compares average weekly changes in retail and wholesale rack prices from 2001-2008.

National Rack-to-Retail Margin Index - Shows at-a-glance what years yielded the highest gross profits from 1997-2008.

3-Year Weekly National Margin Comparison - Reveals gross rack-to-retail margins for 2006-2008 and proves not all markets are created equal.

Quarterly National Margins - Compares seasonal rack-to-retail margins for 2006-2008.

State-by-State Margin Charts
Includes charts for 2007 and 2008 that show which pockets of the U.S. remain strong and which continue to struggle.

National Best & Worst Markets
Provides rankings for the top 50 highest and lowest rack-to-retail gasoline
margin markets in the U.S. -- including margin changes from 2008.

National Brand Power Rankings

National Brand Margins
Ranks 90 brands from 2007 to 2008 and shows:

• Number of Outlets
• Retail, Net and Rack Prices
• Rack-to-Retail Margins
• Annual Change
• Annual Percentage Change

National Heat Maps
Exposes the best and worst performing regions in the U.S. using color-coded maps. Data is measured by ranking regions as best, good, average, below average and poor. Maps show 2008 data for:

• Estimated Rack-to-Retail Margins
• Estimated Average Volume by Site by County
• Estimate Gasoline Profit by Site by County
• Population Density by County
• Estimated 5-Year Population Growth
• Estimated Property Values by County
• Weighted Ranking of Best Counties to Own, Operate or Supply Outlets

Regional Margin Trends Charts
Reveals regional rack-to-retail margin trends on an annual and weekly basis from 2006 - 2008 for New England, Mid-Atlantic, Southeast, Great Lakes, Midwest, Southwest, Rockies, and West regions.

Regional Volatility Index
Provides seasonal price swings for 2008 by region. Data is segmented by winter, spring, summer and fall rallies and includes:

• Rack Prices
• Retail Prices
• Rack Changes
• Retail Changes
• Percentage of Retail Changes
• Percentage of Rack Changes

Individual Regional Reports
Examines each region in detail. Get a close look at the best and worst
performing regions. Each regional report includes a:

• Market Overview
• Market Volatility Table
• Shows top fastest and slowest markets to react to summer/fall rallies.
• 2008 Estimated Rack-to-Retail Heat Map
• 2008 Estimated Average Volume per Site Heat Map
• 2008 Estimated Gasoline Profit per Site Heat Map
• 2008 Estimated Rack-to-Retail Margins by Brand
• 2008 Estimated Brand Power Rankings
• 2008 Branded vs. Unbranded Average Chart
• 2008 Branded Rack vs. Spot Chart

Diesel Overview
Provides charts and graphs for rack-to-retail diesel margins on an annual
and weekly basis, plus, shows national rack-to-retail diesel margins by state
for 2007 and 2008.

Supply/Demand Statistics
Presents statisitics from the Department of Energy including:

• Changes in Fuel Supply and Demand from last year
• Gasoline and Diesel Demand
• Average Annual Crude Stocks from 1994-2008
• Average Annual Crude Imports from 1994-2008
• Average Annual Gasoline Demand from 1994-2008
• Average Annual Gasoline Imports from 1994-2008
• Average Annual Gasoline Stocks from 1994-2008
• Average Annual Days of Gasoline Supply on Hand
• Average Annual Diesel Demand
• Average Annual Distillate Imports
• Average Annual Distillate Stocks
• Average Annual Distillate Supply on Hand
• 2008 Weekly DOE Supply and Demand Trends

NYMEX Volatility
Provides charts on the daily and annual highs and lows on the NYMEX
from 2001-2008. Includes prices for crude oil, heating oil, unleaded
gasoline and RBOB.

NYMEX Cracks
Compares the heat crack, unleaded crack and RBOB crack in terms
of dollar/bbl from 2002-2008.

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