Agenda

Thursday, November 29, 2018

8:00 – 9:00 a.m.
Registration & Continental Breakfast

9:00 – 10:00 a.m.
Keynote: Putting the Convenience in C-Stores

Joe Sheetz, CEO, Sheetz (invited)

With the evolution of today’s c-store industry, putting the convenience in convenience store has never been more critical. Join our esteemed keynote as he walks through the evolution of the c-store industry, past and present. Catch insightful commentary on what the convenience store means to today’s customers and get top-notch strategies for how to take your business to the next level and truly compete with the big names. Sheetz has been at the forefront of the industry for over 60 years – do not miss this information-packed session.


10:00 – 10:45 a.m.
Current Trends in C-Store Design and Marketing

Steven Turner, Director Food Programs & Offers, RaceTrac Petroleum (invited)

As the convenience store continues to evolve, today’s consumers are looking for experiences and food/beverage products that are different than they were 5 years or even a year ago. Join us for this informative session as one of the most experienced experts in setting up successful food and beverage programs inside convenience stores discusses trends, made to order items, food and beverage options and methods to drive the most revenue from drinks, snacks and food each time a customer visits your facility.


10:45 – 11:15 a.m.
Refreshment Break

11:15 a.m. – 12:00 p.m.
The Direct Relationship Between C-Store Design and Sales

Mike Lawshe, President and CEO, Paragon Solutions

Location, location, location! Learn how the location, as well as the variety, of items on your shelves can enhance your sales, particularly impulse sales. Understand key principles and best practices when designing your c-store. Plus, learn how to design your store in such a way that it aligns with your site capabilities and overall strategy.


12:00 – 12:45 p.m.
Shopper Marketing and Category Management

Irving Gerstein, Strategy, Innovation & Insights Head at The Coca-Cola Company Mexico

Marketing the right items that your customer wants is the key to greater sales and higher profits. Every successful c-store benefits from professional store sets and good category management. Get tips for gaining consumer buy in, leveraging technology and market research from suppliers, and partnering with the right companies.


12:45 – 2:15 p.m.
Networking Lunch

2:15 – 3:00 p.m.
The Business of Branding

Joe Bona, President, Bona Design Lab

Branding is so much more than a name and a logo – it’s about creating an experience that connects your company and your customers. According to our next speaker, good design can lead to greater sales, operational efficiencies, and better consumer engagement. Hear how you can align these key approaches with your business and better focus your goals for 2019.


3:00 – 3:30 p.m.
Refreshment Break

3:30 – 4:30 p.m.
C-Store Traffic and Sales: Fuel is Key

Panel: Joel Hirschboeck, Fuel Procurement and Marketing, Kwik Trip (invited)
Norman Turiano, Turiano Strategic Consulting

Fuel is a critical factor for boosting your overall traffic and ultimately your profits. Our panel of speakers will discuss the future of fuels, long-term strategies for staying profitable, and the key items to focus on to take advantage of opportunities in Mexico.


4:30 – 5:15 p.m.
Displaying Your Products

Joe Vonder Haar, CEO, iSee Store Innovations (invited)

It’s not just about which products you have in your store, it’s about HOW you display them. Get tips for displaying your products in unique ways and learn how to take advantage of spaces you might not even consider at first glance.


5:15 – 5:30 p.m.
Closing Remarks/Q&A

5:30 – 6:30 p.m.
Networking/Cocktail Reception

 

Register now!