Distinction of product that is sold under a trademark owned by a refiner (or reseller in some instances) and usually affiliated with integrated or major oil firms. Branded product often carries a premium to unbranded product, since it can be sold under a branded flag. Branded gasoline can be sold as unbranded product, but the reverse is not true. Branded markers are most often proprietary additive packages to improve the quality and performance of a product.


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