OPIS AnalyticsPro

Understand retail fuel station performance in each market with site-level gas station data analytics

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OPIS AnalyticsPro: 2024 Gold winner in the Technology, Programs and Solutions category of CStore Decisions’ Hot New Products Contest

OPIS AnalyticsPro is an online tool that utilizes sophisticated location-based technology to track gas station visit counts. In combination with the comprehensive OPIS database of 130,000+ fuel stations in the U.S., AnalyticsPro will help you evaluate pricing strategy, competitive elasticity, and market growth by brand for individual sites.

Get next-generation gas station data analytics of trade area, customer demographics, customer loyalty rates, cross-shopping and seasonality. Compile true competitor lists for each station based on shared visitors. Gain unique insight into consumer and competitor behavior. Visualize diverse data sets with customized charting and graphing. Make more informed decisions about the efficiency of your gas station operations.

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Identify your true competitors with a complete view of retail fuel station market share by visitor counts

Video Transcript

Understand station performance in each market at the site level.

OPIS AnalyticsPro, an online data and analytics platform, uses sophisticated location based technology and cell phone pings to help you analyze market share.

We track over 130,000 fuel stations in the United States. Our visit counts, captured by geofencing and compiled weekly, represent the best in class proxy for fuel market share. Identify your most correlated competitors, not just those geographically closest. By reviewing cross-shopping data, AnalyticsPro shows you specific competitor locations that share visitors with your sites. Leveraging this data can help you make informed decisions about your fuel pricing strategy. AnalyticsPro also provides trade area analysis. Based on the home locations of the devices that are being tracked as visitors, you can discover where customers, both yours and your competitors, live at the granular level of a census block. Such insight informs smarter decisions on where to expand your competitive footprint and locate new stations.

Using data from the US Census, this powerful platform shows you demographic profiles for your stores and your competitors based on off of the weighted demographic data from the devices that visited a store using their home location, showing you what a stores average customers characteristics are, to help you improve pricing, marketing, and merchandising decisions for your sites. Discover day of week and time of day market share analysis using customized charting and graphing. See which stations have the most traffic on specific days, or specific times of day to identify opportunities to gain market share, establish when competitor stations are least busy and most vulnerable. Maximize fuel margins during the best times to encourage traffic to your stations. Discover if your customers are loyal to one station. Establish customer loyalty rates and determine the percentage of unique visitors at each location that visited only that site over the prior month. Our modern cloud-based platform provides best in class security and our quality control team of over a dozen analysts ensures that our retail database is always up-to-date and accurate. Schedule your demo today and see how this revolutionary software platform can transform the way you sell fuel.

Accurate, secure visit count data for retail fuel stations

OPIS is the industry’s leading provider of retail fuel data. We track every fuel station in the United States. As a result, our visit counts – captured by geofencing and compiled weekly – represent true market share.

The OPIS Quality Control team of more than a dozen analysts ensures that our retail database is always up to date and accurate. For retailers with an in-house analytics team and/or platform, site intelligence and market share data in AnalyticsPro is also available via API for import into your own systems.

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OPIS AnalyticsPro Wins Top Technology Award

OPIS AnalyticsPro was awarded Gold in the Technology, Programs and Solutions category of CStore Decisions’ 2024 Hot New Products Contest! This recognition highlights the cutting-edge solutions that AnalyticsPro brings to the fuel and convenience industry. By providing actionable insights on site level market share, trade area, loyalty, and seasonality, AnalyticsPro empowers businesses to optimize their profitability through maximizing margins and customer share.

Key Features and Benefits

  • Site-Level Market Share: analyze site-level market share for your location vs. your 10 closest or most highly-correlated competitors based on shared customers. Use time-series or point-in-time analysis.
  • Cross-Shopping: see competitor locations that shared visitors with your site. Identify your true, most serious competitors not just your geographically-closest competitors. Adjust pricing to maximize volumes and profits.
  • Trade Area Analysis: see where customers (yours or your competitors’) live and work at the census block level.
  • Customer Loyalty Rates: determine the percentage of unique visitors at each location that visited ONLY that site over the prior month. Evaluate the effectiveness of loyalty programs, identify competitor locations vulnerable to losing customers, and understand the market impact of new players.
  • Seasonality: track gas stations that have the most traffic on specific days, or specific times of day, using Day-of-Week and Time-of-Day market share analysis. Know when competitor stations are most vulnerable and adjust your fuel pricing strategy for maximum margins.
  • Customer Demographic Profiles: improve pricing, marketing and merchandising decisions with demographic data on site visits from the 2020 U.S. Census, including population, income, age and education.
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OPIS Data Quality Difference

Get gas station prices you can trust for your most important business decisions.

The OPIS Quality Difference has:

  • A team of more than 15 data quality analysts constantly monitoring and cleaning retail fuel pricing data.
  • The only data provider with multiple sources for the same stations, allowing us to cross check sources to help identify and resolve data quality problems.
  • In-house data quality software built specifically for managing the quality of nearly 5 million fuel prices reported each day.
  • Daily coverage of nearly 90% of all fuel stations, 48-hour coverage of over 95% of all stations.
  • Station data and pricing trusted by clients such as Google, Waze, AAA, and in tens of millions of connected vehicles on the road.
  • Prices sent directly from nearly 1 out of 4 stations in the U.S. each day to the OPIS database.
Logo: The OPIS Data Quality Difference means reliable and trusted retail fuel pricing data to maximize gas station profits.

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