OPIS AnalyticsPro is an online tool that utilizes sophisticated location-based technology to track station visit counts. In combination with the comprehensive OPIS database of 130,000+ fuel stations in the U.S., AnalyticsPro will help you evaluate pricing strategy, competitive elasticity, and market growth by brand for individual sites.
Get next-generation data analytics of trade area, customer demographics, customer loyalty rates, cross-shopping and seasonality. Compile true competitor lists for each station based on shared visitors. Gain unique insight into consumer and competitor behavior. Visualize diverse data sets with customized charting and graphing. Make more informed decisions about the efficiency of your gas station operations.
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View the AnalyticsPro fact sheet to learn more about the product.
OPIS is the industry’s leading provider of retail fuel data. We track every fuel station in the United States. As a result, our visit counts – captured by geofencing and compiled weekly – represent true market share.
The OPIS Quality Control team of more than a dozen analysts ensures that our retail database is always up to date and accurate. For retailers with an in-house analytics team and/or platform, site intelligence and market share data in AnalyticsPro is also available via API for import into your own systems.
Make your fuel prices competitive at every station, every minute of the day. Faster, smarter pricing decisions are delivered via your POS system at each station.Learn More
Improve pricing strategy and monitor retail brand power. This interactive web-based tool compares your brand’s volume and price differential against that of your competitors on a local and national level.Learn More
Become more profitable when selling fuel by using the live retail margin information in OPIS MarginPro. Discover instantly if margins are up or down. Track margins by MSA or on a state or national level.Learn More
OPIS DemandPro allows you to tap into local retail station performance data. With accurate and relevant sales trends, volumes and profitability information, you can better compete in your local retail fuel market.Learn More