OPIS Wholesale Supplier Market Share

Gain Exclusive Branded Market Share Data

Analyze supplier market share and brand power with OPIS wholesale and retail gasoline market data.

OPIS brings together its expertise in rack and retail gasoline data to provide market research analytics in its Wholesale Supplier Market Share report. You can now gain insight into the branded supplier’s market share as well as the retail and wholesale price differentials within main OPIS rack geographical areas. Detailed retail station market share data is also included.

This exclusive monthly data helps you determine which suppliers have the most market share in your region. It enables each side of the fuel transaction to identify opportunities for increased market share and for contract negotiation and can be used to consider and negotiate with new brands.

Annual Subscription Details:

  • Delivered monthly in .csv format with data shown in weekly averages.
  • Receive market share data by both rack supplier & retail gas station brand – view detailed product resources.
  • Purchase by rack – view the rack cities available.
  • Subscriber savings: Current OPIS subscribers receive an exclusive subscription rate.
  • Bonus: Historical data going back to January 1, 2020 is included

Interested in subscribing? Request more information here and we will contact you.

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Key Features and Benefits

  • Branded marketing and sales teams can determine approximate market share at a wholesale level as assessed by an independent, 3rd party price reporting agency (PRA).
  • Fuel buyers can evaluate and negotiate with new brands. Fuel sellers have a reference point to show the price differential over time and the wholesale market share/size.
  • Suppliers can compare their wholesale market share to other branded competitors and can use this data when negotiating supply contracts or rebranding.
  • Know the gasoline sales volumes behind wholesale prices.
  • Identify supply disruptions and fluctuations in gasoline demand, especially when markets are volatile.
  • OPIS collects this data via cell phone ping data which is used to assess service station traffic and credit card swipe data through a fleet card data source which is used to assess actual fuel volumes.
  • Get estimated market share, station share, share efficiency, retail price differential and wholesale price differential for individual branded suppliers and grouped unbranded suppliers by rack city.
  • Affordable cost. The report pays for itself as it can help earn many times the cost by allowing businesses to make better analytical decisions when buying and selling fuel.
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OPIS Wholesale Supplier Market Share Resources

Below is helpful information to refer to when you receive OPIS Wholesale Supplier Market Share data, including descriptions of the data that appears in your wholesale and retail market share .csv files, a list of the wholesale supplier, product supplier and product brand names, and a list of the U.S. wholesale rack cities that market share data is available for.

Wholesale Supplier Market Share Data Descriptions

Supplier Rack Market Share

A. OPIS City

  • Rack City
  • Click here for a complete city list

B. Wholesale Supplier

  • Supplier providing fuel at the rack
  • Click here for brand descriptions

C. Week Beginning

  • Weekly data is based on averages of Sunday to Saturday
  • Report is generated monthly on the 4th Tuesday at 2pm Eastern Time, and is based on data for the previous month, broken down by week

D. Market Share

  • Average retail volume of all stations in region served by Wholesale Supplier
  • Based on OPIS tracked fleet card retail transactions/foot traffic volumes

E. Outlet Share

  • Percentage of stores for brand in region served by Wholesale Supplier

F. Share Efficiency

  • Market Share divided by Outlet Share

G. Local Retail Price Difference

  • Compares each brand’s average retail price, on a daily basis to the average of other stations in vicinity
  • Differentials by retail brand are rolled up to the wholesale supplier that supplies the brand

H. Rack Price Difference

  • Branded suppliers wholesale prices are compared to the OPIS Rack Branded Average on a daily basis.
  • For unbranded wholesale, the OPIS Low is used to create the differential and is compared to the OPIS Rack Branded Average on a daily basis.

Supplier Retail Brand Share

A. OPIS City

  • Rack
  • Click here for a complete city list

B. Wholesale Supplier

  • Supplier providing fuel at the rack
  • Click here for brand descriptions

C. Brand

  • Brand of retail marketer

D. Week Beginning

  • Weekly data is based on averages of Sunday to Saturday
  • Report is generated monthly on the 4th Tuesday at 2pm Eastern Time, and is based on data for the previous month, broken down by week

E. Market Share

  • Average retail volume of all stations in region
  • Based on OPIS tracked fleet card retail transactions/foot traffic volumes

F. Outlet Share

  • Percentage of stores for brand in region

G. Share Efficiency

  • Market Share divided by Outlet Share

H. Local Retail Price Difference

  • Compares each brand’s average retail price, on a daily basis to the average of other stations in vicinity

OPIS Wholesale Market Share
Supplier Descriptions

Wholesale SupplierProduct SupplierProduct Brand
76-MotMotiva76
AlonAlonFina
ARCO-MPCMarathonArco
ARCO-TSOTesoroArco
BPBPBP
CenexCenexCenex
ChevronChevronChevron
CitgoCitgoCitgo
Global-XOMGlobalExxon
GulfGulfGulf
HOL-PHILHolly FrontierPhillips
IrvingIrvingIrving
MarathonMarathonMarathon
MotivaMotivaMotiva
Wholesale SupplierProduct SupplierProduct Brand
PSXPhillips 66Phillips 66
PWI-GulfGulfPetroleum Wholesale
ShellShellShell
Shell-MotMotivaShell
Shell-TSOTesoroShell
SinclairSinclairSinclair
SunocoSunocoSunoco
Sun-ShellSuncorShell
Sun-XOMSuncorExxon
TesoroTesoroTesoro
UnbrandedUnbrandedUnbranded
ValeroValeroValero
XOMExxonExxon
XOM-TSOTesoroExxon

OPIS Wholesale Market Share
Rack Cities

Alabama
Birmingham [615]
Anniston/Oxford [587]
Mobile [715]
Montgomery [720]

Alaska
Anchorage [854]
Fairbanks [886]

Arizona
Phoenix [930]
Tucson [980]

Arkansas
El Dorado [635]
Ft. Smith [645]
Jonesboro [418]
Little Rock [695]
Rogers [735]

California
Bakersfield [858]
Barstow [860]
Chico [866]
Colton [870]
Eureka [884]
Fresno [888]
Imperial [900]
Los Angeles [916]
Orange [923]
Sacramento [945]
San Diego [950]
San Francisco [954]
Brisbane [862]
San Jose [958]
Stockton [975]

Colorado
Colorado Springs [796]
Fountain [803]
Denver [800]
Grand Junction [810]

Connecticut
New Haven [100]

Delaware
Wilmington [243]

Florida
Jacksonville [75]
Miami [95]
Niceville [127]
Orlando [140]
Panama City [145]
Pensacola [155]
Tampa [225]

Georgia
Albany [10]
Athens [16]
Atlanta [18]
Bainbridge [20]
Columbus [50]
Macon [85]
Savannah [195]

Hawaii
Honolulu [905]

Idaho
Boise [785]
Burley [787]
Pocatello [825]

Illinois
Champaign [280]
Chicago [290]
Argo [291]
Decatur/Forsythe [318]
Heyworth [368]
Kankakee [399]
Robinson [510]
Rockford [520]
Wood River [574]

Indiana
Evansville [340]
Hammond [365]
Huntington [370]
Indianapolis [375]
Muncie [457]

Iowa
Bettendorf [270]
Council Bluffs [319]
Des Moines [320]
Dubuque [335]
Ft. Dodge [343]
Ft. Madison [345]
Ottumwa [489]
Iowa City [380]
Lemars [408]
Mason Cty/Clr.Lk. [433]
Milford [440]
Rock Rapids [521]
Sioux City [527]
Waterloo [565]

Kansas
Coffeyville [307]
Great Bend [357]
Kansas City [400]
Olathe [485]
Salina [523]
Concordia [316]
Mcpherson [434]
Scott City [525]
Topeka [553]
Wichita [570]
El Dorado [336]
Hutchinson [373]

Kentucky
Ashland [255]
Covington [312]
Lexington [410]
Louisville [415]
Owensboro [487]
Paducah [490]

Louisiana
Arcadia [590]
Baton Rouge [600]
Convent/Garyville [623]
Lake Charles [690]
Monroe [719]
New Orleans [725]
Opelousas [730]
Alexandria [577]
Shreveport [745]

Maine
Bangor [26]
Searsport [203]
Portland [170]

Maryland
Baltimore [22]
Salisbury [194]

Massachusetts
Boston [34]
Springfield [215]

Michigan
Bay City [260]
Cheboygan [287]
Detroit [325]
Flint [342]
Lansing [406]
Jackson [385]
Marshall [431]
Muskegon [456]
Ferrysburg [344]
Holland [371]
Niles [465]

Minnesota
Alexandria [250]
Duluth [334]
Mankato [425]
Marshall [432]
Minneapolis [448]
Rochester [515]
Sauk Centre [522]

Mississippi
Aberdeen [576]
Collins [620]
Greenville [655]
Meridian [705]
Pascagoula [733]
Vicksburg [760]

Missouri
Cape Girardeau [275]
Carrollton [276]
Carthage [277]
Columbia [310]
Jefferson City [392]
Mt. Vernon [416]
Palmyra [494]
Springfield [535]
St. Louis [540]

Montana
Billings [780]
Bozeman [786]
Glendive [807]
Great Falls [815]
Helena [816]
Missoula [820]

Nebraska
Columbus [313]
Doniphan [330]
Geneva [350]
Lincoln [413]
Norfolk [470]
North Platte [475]
Omaha [486]

Nevada
Las Vegas [910]
Sparks/Reno [966]

New Jersey
Newark [115]
Paulsboro [150]

New Mexico
Albuquerque [580]
Ciniza [617]
Moriarty [721]
Bloomfield [614]

New York
Albany [12]
Binghamton/Vestal [32]
Buffalo [38]
Long Island [80]
New York [105]
Newburgh [120]
Rochester [190]
Syracuse [220]
Utica [235]

North Carolina
Charlotte [46]
Fayetteville [63]
Greensboro [65]
Selma [205]
Raleigh/Apex [177]

North Dakota
Fargo [341]
Moorhead [458]
Grand Forks [355]
Jamestown [390]
Minot [452]

Oregon
Eugene [880]
Portland [935]

Pennsylvania
Altoona [14]
Harrisburg [70]
Macungie [90]
Northumberland [138]
Williamsport [242]
Philadelphia [160]
Pittsburgh [165]
Midland [96]
Steubenville [542]
Warren [240]
Scranton [200]
Sinking Springs [208]

Rhode Island
Providence [175]

South Carolina
Belton [30]
Charleston [42]
North Augusta [135]
Spartanburg [210]

South Dakota
Aberdeen [248]
Mitchell [455]
Rapid City [506]
New Castle [822]
Sioux Falls [530]
Watertown [566]
Wolsey [571]
Yankton [572]

Tennessee
Chattanooga [285]
Knoxville [405]
Memphis [435]
Nashville [460]

Texas
Abilene [575]
Amarillo [585]
Sheerin [743]
Austin [595]
Beaumont [610]
Center [618]
Corpus Christi [625]
Dallas Metro [630]
Caddo Mills [621]
Frost [641]
Edinburg [639]
Brownsville [598]
Harlingen [665]
El Paso [640]
Artesia [593]
Hearne [670]
Houston [680]
Laredo [693]
Lubbock [700]
Midland/Odessa [710]
Big Spring [612]
San Angelo [739]
Mt. Pleasant [723]
San Antonio [740]
Tyler [755]
Victoria/Placedo [762]
Waco [765]
Waskom [766]
Wichita Falls [770]

Utah
Cedar City [791]
Salt Lake City [835]

Vermont
Burlington [39]

Virginia
Fairfax [60]
Norfolk [130]
Richmond [180]
Roanoke [185]

Washington
Anacortes [850]
Moses Lake [920]
Pasco [925]
Seattle [962]
Spokane [970]
Tacoma [977]

West Virginia
Charleston [44]

Wisconsin
Chippewa Falls [295]
Green Bay [360]
Junction City [395]
Madison [420]
Milwaukee [444]
Superior [545]
Waupun [582]

Wyoming
Casper [790]
Cheyenne [795]
Rock Springs [827]